Situation
Established start-up in the Ad Tech sector had rapidly grown and was questioning their technology-based (SaaS) positioning. Set with ambitious growth targets, they wanted support in re-focusing their go-to market strategy.
Action
Through a series of collaborative workshops we mapped their competitive landscape, strengths and opportunities, and spoke with a sample of their clients.
Result
Repositioned their organisation to capture an extended revenue stream as a managed service provider, continued to be underpinned by their proprietary technology. Enabled two revenue channels and widened their ability to grow.